For decades, society and institutions—including ours—defined very narrow expressions that represented beauty, sexiness, and self-worth for women. The truth is the only person who can genuinely define a woman is herself. Our role is to leverage our brand to create opportunities for women everywhere to define themselves on their own terms and use our platform to recognize and celebrate that individuality and diversity over and over

It is our vision to become the world’s leading advocate for women.
To us, advocacy means making sure that you are seen, heard, and represented in all that we do. This isn’t just philosophical, it’s fundamental. We see our support as a collective responsibility – central to our associate culture, workforce, development, and customer experience. We infuse this philosophy into product launches, marketing campaigns, and all of our merchandising, design, and creative initiatives.